About us
Our Story
Born in Texas and built with heart, our brand was created for women who do it all—and then some. We see you: juggling meetings, packing lunches, hitting the gym, managing teams, wrangling kids, and somehow still showing up with style and grace.
That’s why we design multitasking bags that work as hard as you do. Our mission? To simplify your day, save you time, and help you move through every role with confidence. From roomy compartments to smart add-ons like belt bags and built-in cooler compartments, every detail is made with your nonstop life in mind.
We believe you shouldn’t have to choose between function and style. So we blend both—beautifully. Because you deserve products that keep up, keep you organized, and look great doing it. We're proud to be a small, woman-focused business rooted in Texas—and even prouder to support the incredible women redefining what it means to multitask every day.
About the Founders
Varibasics LLC was founded in 2024 by Stephanie Sabino and her husband, Matt, with a shared mission: to design products that save time, keep life organized, and make the everyday feel a little easier. Stephanie, Vice President at a plumbing supplier by day and Mom to two active kids, knows firsthand the juggle of a busy schedule. Tired of carrying multiple bags—laptop bag, purse, lunch tote, and more—she searched for a single, stylish solution that could keep up. After testing several options that missed the mark in either form or function, she decided to create her own.
With Matt’s background as a software engineer and Stephanie’s eye for practical design, the couple launched their first product: the Alira Backpack. Thoughtfully designed to carry everything from your laptop to your lunch, and still look fabulous, the Alira reflects their core philosophy—function should never compromise style. Together, Stephanie and Matt are building Varibasics to serve people who lead full, fast-paced lives, starting with smart bags and expanding into whatever helps simplify your day.